Vihersisustus Hetki is a Finnish company specialized in designing and producing stylish and healthy greenery that enhances our wellbeing both indoor and outdoor.
3 different moodboards helped to define the right kind of personality, rooted to the company’s strengths and being distinctive to the competitors.
In the next stage the selected concept was finalised: logo, typography, color palette and a cohesive image style across all key media platforms.
Illustrative images for the website were created by syncing the storyline with the creator of Tone of Voice and texts. The image sourcing in this project consisted of:
Selecting the optimal styles from the client’s existing image archive and editing a cohesive color and style throughout the set
Getting material from a half-day supportive photoshoot that produced personalized images exclusively for the company
Browsing image banks for last touches – a few additional photos to make the website complete and cohesive