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New Visual Identity for a Legendary Finn – The Saludo Coffee

One of the most iconic coffee brands in Finland needed a serious design refresh. Called ‘your most basic coffee’ among the fans, the new design embraces its reputation with simplicity and straight-forward look. With rounded graphic details, downshifted tone of the formerly bright blue brand color and smooth matte lacquer finish, the new look also subtly hints of the newly softened light roasted flavor profile.

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