Wild Cherry Vintage is a project of two friends that love and live promoting recycle-restyle-reuse ideology. They buy, cherish, amend, alterate and sell vintage style clothing and apparel in different vintage style appreciating venues across Finland.
A versatile sketch set of logos – implemented in moodboards right from the beginning – helps to find the right direction comparing styles and intended usage.
The selected look feels casual, feminine and cutely vintage with a modern twist.
The monoline form of the letters works perfectly in neon signs, designed to light up the sales booth in beautiful dusk at summer events.
At a promotional photoshoot Marika/Hotpopkorn was responsible for taking additional behind-the-scenes photos that have more casual feel for spontaneous social media sharing purposes.